Planting — last 12 months
Verified plantings per calendar month, from the public registry.
Where a $4 tree goes
Seedling & nursery
Indigenous seedling propagation, potting, and transport to the planting site.
Planter wages
USD 1.50 per verified planting and USD 0.50 per growth check-in — paid directly via M-PESA.
Tagging & verification
Weatherproof QR tags, GPS capture, and photographic field audits.
Lifetime monitoring
Replanting failed first-year trees and keeping every passport updated for life.
How we calculate CO₂ — and why it looks conservative
Each tree's passport carries an estimate of 10 kg of CO₂ per year of verified life— a deliberately conservative figure for young, establishing indigenous trees in dryland conditions. We do not model hypothetical mature-forest biomass, and we count nothing for trees that haven't been verified in the field. When a tree dies, its accrual stops. If our numbers look smaller than other programs', this is why — ours are attached to individual living trees you can visit.
Monitoring the standard way — not our own way
Credible restoration depends on standardized reporting. Rather than invent a private yardstick, we align our methodology with established, peer-reviewed frameworks so our numbers can be compared against the wider restoration field. We use the Restoration Monitoring Tool Finder to match each indicator to a proven tool, and lean on field-tested open instruments such as Collect Earth for satellite-assisted plot sampling and TreeMapper for ground-truth tree records — the same approach used by leading conservation organisations worldwide.
Collect Earth
Open, satellite-assisted sampling of forest cover and land use, validated plot by plot.
TreeMapper
Geo-tagged, photo-verified records for every planted tree — the field truth behind each passport.
Tool Finder
Each indicator mapped to a recognised monitoring tool, so our reporting is comparable and auditable.
Why is it important to monitor restoration?
“Without good data, we're flying blind. If you can't see it, you can't solve it.”
Without data on where restoration is succeeding or failing, it is difficult to leverage resources for the greatest possible impact — and easy to keep blindly initiating activities without ever learning from outcomes. Measuring our work is how we stay accountable to the forests, the funders and the communities we serve.
Want this level of accountability for your organisation's planting? Start a corporate forest — every member gets an ESG dashboard like this one.